
Downtown LA fan celebration — volume day
The brief: a global sports moment, an outdoor street venue, and thousands of fans who all wanted the same thing: a shirt that proved they were there.
The setup: a seven-operator crew running multiple presses in parallel with a tight two-design menu, garments pre-staged by size, and a dedicated handoff runner. When speed is the goal, menu discipline matters more than press count.
The result: hundreds of pieces pressed across the day with wait times held under ten minutes at peak. Full-color artwork reproduced the event lockup exactly — no simplified spot-color version needed.

